Do not invent everything. Choose your position.
A product is only one part of a business. This workspace helps you decide what to own, what to borrow, who to serve, how to reach them, how to deliver, and how the money returns home.
Answer eleven questions to reveal the model families that fit your real advantages.
Move the idea forward
Your candidate models
Build your Commercial Profile
The best model is not the loudest model. It is the one that fits the advantages, constraints and nervous system you actually have.
Explore the commercial map
Start from the role you want to play. Creation is one door. Sourcing, licensing, distribution, coordination, access and monetisation are others.
Build a coherent business
Patterns are ingredients. The Canvas reveals whether the ingredients belong in the same meal.
Choose a model and customer to generate a working description.
How the business creates, delivers and captures value
The structure that carries the model
A Canvas can be commercially coherent and still fail across borders. These five blocks make geography, trust and money movement explicit.
Seven-day Proof Test
Do not build the full business. Construct the cheapest believable version of the transaction and ask the market for commitment.
0 / 7
6-7: proceed. 4-5: revise and retest. 0-3: stop or reframe.
My Vault
Ideas should have a garden and a graveyard. Save what deserves another look; record what the market killed.
Shortlist
Canvases
What this navigator is built on
Definitions are concise original summaries. The application is a teaching system, not legal, tax or financial advice.
Business-model architecture
The Business Model Navigator: WHO, WHAT, HOW and VALUE; creative imitation and recombination of recurring patterns; testing assumptions before full implementation.
Business Model Canvas
The nine blocks are used as the coherence layer: customer segments, value propositions, channels, relationships, revenue, resources, activities, partners and costs.
Borderless overlay
Original class synthesis: market geography, legal and contractual structure, payments and treasury, remote delivery, and trust/localisation.
Important boundary
A lawful foreign company, local support number or registered address can be a legitimate operating structure. False beneficial ownership, fake residence, deceptive location claims or KYC evasion are not part of this system.